Pdf download for justice without borders, article information. View construal level theory research papers on academia. A central assumption in construal level theory is that when people infer distance from construal level, estimates for different forms of distance normally go together. Construal level theory is a theory that perceives that the further the psychological distance between a person and an object or event, the higher the level of abstraction will be.
Based on the construal level theory, this paper investigates the influence of different dimensions of psychological distance on the ambiguity decision making. View the article pdf and any associated supplements and figures for a period of 48 hours. Construal level theory describes the relation between psychological distance e. Journal of personality and social psychology, 87, 177189 has identi. Construal level theory, developed by trope and liberman 2010, has captured the inter est of social psychology researchers in recent years. Construal level theory and consumer behavior liberman. The theory has generated new understanding of cognitions and behaviors such as prediction, evaluation, and. The purpose of this paper is to develop and test an integrated conceptual framework using construal level theory clt to explain the differences in the effects of process and outcome service attributes on overall service evaluation and customer satisfaction based on consumption context social, evaluation context temporal and individual characteristics expertise. Events that are rare in our experience will be represented by highlevel construals, and we will expect them to occur at remote locations and in the distant future. Construal level theory of psychological distance clt is a social psychological theory that explores the mechanisms that people use to experience and express reactions to distal events, i. Temporal construal effects on abstract and concrete thinking. Construallevel theory of psychological distance 1,254 view 96 the distance and midpoint formulas glencoe 955 view. This mental association between level of abstractness and temporal distance is proposed to be a bidirectional relationship, such that.
Construal level theory suggests that individuals construe information at different abstract levels. This framework has already been used to describe the effects of digital communication on particular aspects of human interaction. Article information, pdf download for application of construallevel theory. Pdf research based on construal level theory has shown that whether objects and events are construed as.
Construallevel theory of psychological distance by n. Construal level theory clt was developed to systematize and explain how we mentally represent events or objects that are not in the here and now, such as memories of the past and thoughts about the future trope and liberman, 2010. It assumes that the perception of other people is accomplished by a dynamical system involving continuous interaction between social categories, stereotypes, highlevel cognitive states, and the lowlevel processing of facial, vocal, and bodily cues. Construal level theory as an integrative framework for. Selfcontrol is enhanced when individuals are able to see the proverbial forest beyond the trees. Information about the openaccess article construallevel theory of psychological distance by n. Construal level theory clt of psychological distance liberman and trope 1998. Without denying the uniqueness of each process, it is proposed that they.
High levels are characterized by abstract and general representation e. Construal level theory clt offers a rich and rigorous conceptual model of how the context shapes mental representations and subsequent outcomes. Clt assumes that people mentally construe objects that are psychologically near in terms of lowlevel, detailed, and contextualized features, whereas at a distance they construe the same objects or events in terms of highlevel, abstract, and stable characteristics. Recently, management and organizational scholars have begun to leverage clt. Rapid urbanization has beset sustainable consumption. Extending construal level theory to distributed teams. Effects of consumers construal levels on postimpulse. Pdf construallevel theory of psychological distance. A construal level theory approach to health media effects. We were inspired and challenged by the commentaries to. Construal level theory as an integrative framework for behavioral decision. The theory has generated new understanding of cognitions and behaviors such as prediction, evaluation, and decision making in the fields of psychology and consumer behavior. Consequently, the validity of selfconstrual theory and research rests, at minimum, on the existence of.
In brief, the theory proposes that events can be more or less psychologically distant. Why feasibility matters more to gift receivers than to. Construal level and procrastination, 2 abstract according to construal level theory, events that are distant in time tend to be represented more abstractly than are events that are close in time. Exploring the moderating role of construal levels on the. Eight theoretical propositions are proposed, introducing three message functions.
People are capable of thinking about the future, the past, remote locations, another persons perspective, and. The dissertation assesses in two studies how situated factors such as mood or construal level, individual preferences for abstract and concrete thinking, and cultural differences due to holistic and central thinking affect the. Pdf construallevel theory of psychological distance nira. Research conducted within the framework of construal level theory trope and liberman 2010 has shown that high psychological distance leads people to adopt abstract representations that focus on an item or activitys central attributes, whereas low psychological distance leads to concrete representations that focus on more peripheral aspects.
Based on the four dimensions of psychological distance, this paper uses single factor withinsubjects experiment design and randomly assigns subjects into each dimension to participate in the experimental manipulation so as to test. Construal level theory clt is a theory in social psychology that describes the relation between psychological distance and the extent to which peoples thinking e. Temporal construal theory in social psychology iresearchnet. From the perspective of construal level theory, decreasing psychological distance should not itself influence peoples willingness to act but change the.
Construal level theory clt proposes that we do so by. The general idea is that the more distant an object is from the individual, the more abstract it will be thought of, while the closer the object is, the more concretely it. Drawing on construallevel theory, we posited that individuals would perceive artificial agents at a low level of construal because of the agents lack of autonomous goals and intentions, which directs individuals focus toward how these agents implement actions. Three studies examining the effects of psychological. The relationship between individual differences in construal level and selfcontrol, including procrastination was investigated by examining the following hypotheses.
The influence of psychological distance on ambiguity. Unlimited viewing of the articlechapter pdf and any associated supplements and. Construal level theory clt is an account of how psychological distance influences individuals thoughts and behavior. How does abstract and concrete thinking about health messages impact the mental representation about a public health issue and the consequent attitudes and knowledge. The three commentaries on our paper construal levels and psychological distance. Effects on representation, prediction, evaluation, and behavior offer. Construal level theory and fear of crime by ioanna gouseti. Temporal distance and descriptive norms on environmental. Construal level theory and consumer behavior sciencedirect. The influence of psychological distance and construal level on. Using construal level theory and the theory of planned behavior as complementary frameworks, the authors examined temporal frame effects on beliefs about eating fruits and vegetables and beliefs about condom use generated in a beliefelicitation study. Application of construallevel theory to promotional strategies in.
This article introduces the construal level theory of mobile persuasion. The general idea is that with high psychological distance people hold a more abstract highlevel. Construal level theory clt posits that the same event or. The interplay between regulatory state, temporal distance, and construal levels according to the classic construal level theory clt. Although many countries are increasingly taking proenvironmental stances, most countries continue to have a low recycling rate and a high litt. Construal level theory explains some important findings. Construallevel theory of psychological distance yaacov trope new york university nira liberman tel aviv university people are capable of thinking about the future, the past, remote locations, another person s perspective, and counterfactual alternatives. Specifically, positive outcome elaboration should match with an abstract construal level and should promote more effective self.
An independentsamples ttest on the construallevel index showed that participants in the rejected ignored condition reported a weaker stronger preference for highlevel action identification m 2. A central proposition of temporal construal theory is that psychologically distant objects or events evoke mental representations, or construals, that capture the general and essential features of the objects or events i. Lastly, selfconstrual is how the individual views the self in comparison to the others. According to construal level theory, physically or temporallydistant events or objects are more psychologically distant and are more likely to be described in terms of their more general characteristics, while views of more proximal events or objects will be more detailed and nuanced. Effect of individual differences in construal level on. Construal itself is a broad concept in the realm of social psychology and can be applied to many different situations that will be. Unlimited viewing of the articlechapter pdf and any associated supplements and figures. Evaluation, and behavior offer insightful theoretical extensions and practical applications of construal level theory clt. The purpose of this paper is to examine how abstract vs concrete mindsets impact consumers postpurchase affective states. Drawing on construal level theory, the study examines when consumers experience pleasure or guilt after impulse buying. Their explanation refers to the method used to induce construal level i.
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